by Eric Darnell Pritchard (photo credit: Richard Avedon)
“Red is the ultimate cure for sadness.” – Bill Blass
“When in doubt wear red.” – Bill Blass
The proof is Lauren Hutton, photographed by the iconic Richard Avedon, wearing a gorgeous Bill Blass red handkerchief dress in georgette, a dress that is timeless, elegant, and indeed for any style ennui (that’s french for boredom!) we may be suffering now or ever.
This month, fashion wunderkind Chris Benz’s long awaited debut has creative director of legendary American fashion brand Bill Blass finally came true. And from the looks posted in stories in the fashion press, and the items currently available for purchase on the company’s site, Benz, did not disappoint. I’ve already eyed a piece I will be buying as a gift for a friend.
Blass, the son of a dressmaker mother and a salesman father, had been obsessed with style and designing his entire life. Indeed, the double-B logo for what would become his company emerged from sketches he had done from as early has his pre-teens. In 1970, after working in fashion since 1959 and eventually becoming the head designer of the fashion house Maurice Rentner, Blass purchased that brand and renamed it Bill Blass Limited, formally establishing a brand that would go on to great success for the next three decades until Blass’s retirement in 1999. Following his retirement, several designers were installed as the head of Bill Blass Limited and charged to keep the fashion brand’s legacy going starting with Steven Slowik (who was Blass’s choice to succeed him), Lars Nilsson, Michael Vollbrecht, and finally Peter Som (a former assistant to Blass). Blass passed away from cancer on June 12, 2002, and Som’s leadership would be the last big attempt at keeping Bill Blass Limited alive until, in October 2014, when it was announced that Benz would be the creative lead of a relaunch of Bill Blass, the latest chapter in a story of returns for a fashion house that once epitomized the ideal of American sportswear. This chapter, however, looks to be the perfect combination: Blass’ chic, attainable glamorous Americana aesthetic, and Benz’s irreverent, sophisticated, and whimsical approach to design.
With the roll out relaunching Bill Blass underway, it is both imperative and impossible not to take a brief, though glorious trip down memory lane with some of the best in the company’s history under its founder’s creative leadership.